You cannot resist The Borg, or at least so goes the saying for the Starship Enterprise's greatest adversary. In business, we often encounter similar situations where there are major shifts in the landscape. Some businesses thrive, while others put on the blinkers and go by way of the buggy-whip. The Internet is today's Borg, it has demolished distribution platforms in music, publishing, home entertainment and now it's busy working on the brick-and-mortar stores. Top players get this, but many other established businesses have put on the blinkers. My recent study of the Top 100 US furniture retailers uncovered a dramatic finding: 70% of the Top 50 in that group are selling online, while only 42% of the second Top 100 tier (those ranked 51 - 100), are doing it. Think this is one metric that needs no further elaboration. Benchmark and evaluate your website against your industry leaders. It may just be one way to resist The Borg.
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