The SEO Myth

In many cases, SEO is a waste of time. It's just not necessary for every website and business. For example, if you are an established furniture regional retailer with a name, do you really think that potential buyers will run Google searches for "sofas" and "tables"? No, that's not the case. According to back-end data like Alexa.com, close to 70% of all searches of the major US furniture retailers, are direct. People are typing the name of the retailer, (albeit different variations),and then perusing that website for the products they are interested in buying. They may check out a few retailers, but for the most part, they are not getting there from a Google search. Don't get me wrong, there are many situations where SEO is useful, particularly when you are selling commodity types of products and services. If you want to find a local electrician or real estate agent, you'll probably do a Google search in your area. If you want to buy flowers or jewelry online, whether it's from a national or regional seller, you'll need to do a search. But here's the thing: Even when you need to do a search, the Google results are not always the most relevant, precisely because many SEO practices have become a bagful of back-door tricks. People aren't buying it anymore. Run a search on Facebook or Twitter and you'll get purer results, see what is organically being searched. So before you invest in a SEO service, evaluate if you really need it. Your digital dollars may ultimately spent elsewhere...